Internet Marketing and SEO – An Introduction

The growing use of internet in the lives of people today has greatly changed the nature and type of human interaction and behavior. With the advent of social media tools, an increasing proportion of consumers generally resort to finding information on various products by online methods. It is in such a context that SEO internet marketing is gaining importance. 

Traditional forms of marketing have emphasized on aspects such as pricing, place, product, and promotion. Promotional activities such as sales and marketing have been associated with factors such as advertising and various schemes to attract customers. SEO internet marketing also fits into the same kind of promotional methods.

Before delving into the finer points of how to do SEO internet marketing, it is worthwhile to understand what SEO internet marketing is all about. If you happen to be an entrepreneur who normally uses the internet to market and promote his products and services, then you might have heard of the importance of SEO from your website designer. 

SEO stands for Search Engine Optimization. What it means in simpler terms is illustrated as a brief example. If an internet user is looking for a specific kind of product or service these days, he is most likely to try to look for it using a search engine such as Google. If your website does not happen to be listed in the initial search result pages that are popped up, then your website does not succeed in being noticed by a prospective user. 

SEO internet marketing ensures that the keywords which had been used by the user in searching for the product appear in the right manner in your website code. This helps the search engine such as Google in picking up the keywords and assigning a ranking to your website. 

The higher the ranking of your webpage, it is considered more relevant by the search engine to the user search and accordingly it is more likely that your website is displayed in the initial results displayed. Without the aid of SEO internet marketing, your website might be languishing in the search results towards the tail end. Unfortunately, these are the pages never even glanced at by the user. Thus it is vital to do SEO internet marketing if you are serious about using the internet to promote your product.

The good practices of SEO internet marketing are listed as below.

Before you select keywords for your SEO strategy, make sure that you know about your intended market. It is not necessary that the more user traffic you attract will eventually be translated into sales of your product. SEO internet marketing is tailored to attract the relevant kind of users to your website.

Investing time to understand and perform keyword research is the heart of any SEO internet marketing activity. One must try to select keywords based on the fact that if one were searching for a particular piece of information, what would be the keywords typically used to describe such information.

You must use visitor statistics to your website which are normally reported by your website hosting provider to refine your SEO internet marketing efforts.

You must try to avoid using same keywords in all web pages. If you dedicate each webpage to a specific keyword then your chances of success in SEO internet marketing are greatly enhanced.

ImportantTips for Your Online Marketing Efforts

If you are trying to make money on the web, you have probably learned a few agonizing instructions. Internet marketing is a beast unto its specific. Give below are some tips to help you:


1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needs’ to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. Keywords in Your Published Articles – If you publish articles to promote your site be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank your site!

4. First Internet Marketing Step - When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them into your site.

5. The Boring Site Map – Sitemaps may seem like a dull, needless page of your website. In fact, they are very important and vital. The sitemap is your safety page if you are doing search engine optimization. It is the webpage where search engine spiders can crawl everything on your website.

6. Search Engines That Matter - There are thousands of search engines out there, but only three matters - Yahoo, Google and MSN. They get most of the traffic on the web, so don't make the mistake of focusing on other engines.

7. Monitoring Rankings - Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them daily. Do not because It is a massive waste of time. Check them no more than once or twice a week.

8. Internet Marketing Goals - Before you make a website, you must to see what your objectives are. The choices are focusing on a niche or broad area. Niche tends to be better unless you have a lot of time and money.

9. Perfect Internet Business - The perfect online business is whatsoever you like and love. It is going to take an excessive deal of effort, so find out your interest and focus on it as well stick too.

10. Spam versus Email Marketing – Everybody hates and dislikes spam, but online websites love Email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.

Obviously, not all of these tips will apply to your site. Still, even a few can make a pronounced variation, so try them out.


The author of this guest post is an SEO Expert and works for www.cybervision.com.pk.

Helpful Advice for Your Internet Marketing

Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.

4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.

5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.

6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.

7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.

8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.

9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.

10. Converting at Christmas – During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.

Opening an online site isn’t so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.

This author of this guest post is working one of leading Internet Marketing Company in Pakistan and have expertise in search engine optimization.