Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.
1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.
2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.
3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.
4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.
6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.
7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.
10. Converting at Christmas – During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.
Opening an online site isn’t so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.
This author of this guest post is working one of leading Internet Marketing Company in Pakistan and have expertise in search engine optimization.
1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.
2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.
3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.
4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.
5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.
6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.
7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.
8. Google vs Yahoo - Google and Yahoo are the two biggest search engines out there by traffic. There is really know competition, however. Focus your marketing on Google. Yahoo should be a secondary concern.
9. Optimal Conversion Rates – Traffic to your site is nice, but you need to convert it into sales. Your conversion rate is the number of sales you have per visitor. Anything over 1 in 400 is a bad sign.
10. Converting at Christmas – During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.
Opening an online site isn’t so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.
This author of this guest post is working one of leading Internet Marketing Company in Pakistan and have expertise in search engine optimization.
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